[Sensible Woo] *gets on soap box* Coaching ā‰  Therapy.

published3 months ago
7 min read

Hey Reader,

I got a lovely message from someone I met earlier this year at a conference. She watched last week's YouTube video about how to be a good guest and appreciated that I did a somatic check-in to ask the viewer what they really need in this season. Instead of trying to gaslight people into believing something is wrong with them and pressure them into buying a course, I will always tell you the truth here.

This week you'll hear a lot of the same refrain in the companion video on how to be a good host. When you watch a video like this and it helps you solve some missing gaps in your knowledge base, then the video did its job! But if you're feeling your heart catch in your throat about interacting with people... coaching advice is not enough. It's time to look for therapy.

Why do I ask this about the need for therapy? And why so much lately?

Simple: I see the trend in how Covid broke open a need to deal with healing larger, deeper personal roadblocks.

I receive a fair amount of direct replies and messages from people across all of my channels... and add in the mix this year, all the conferences I've attended and the conversations that came from those.

A noticeable pattern emerged: People want the guts & glory from being highly visible... but they're also dealing with significant anxiety and inconsistent patterns that create more mess than ease & flow in their business activities.

The more they try to push to make things happen, the more slippery the slope.
The more they purchase non-therapy programs and coaching packages... and software (*ahem* AI? Anyone? Anyone?)... it seems the further away they get from their goals.

I've been in this online business space a long ass time. I've been a coach, I've been an intuitive guide, and I've been a cheerleader for many.

And I have *always* corrected my coachees whenever someone has referred to me as their therapist, even if said jokingly. (Yeah, it's happened... more than once!)
šŸ¤” In fact, you may have noticed that back in the day, I adopted the moniker given to me by clients:
'Chief Technology Therapist'.
I've since dropped it because
(1) I am not a therapist and I want to funnel actual therapy clients to their therapists, and
(2) I needed to create better distinction between coaching vs. therapy to serve my entrepreneurs more honestly.

It's my personal opinion that most entrepreneurs right now need therapy more than they need coaching.

We do not want our coaches to be our therapists... Coaching ā‰  Therapy.

So, when I came across this article in the Washington Post about how people consume podcast content (I've been doing a ton of research this year), it made me think about how much people, on their every day human level of activity, are in search of comfort. I mean, who isn't?

As I return to monetized content and smaller offers at lower prices to a larger list, I pay attention to the emotional needs of the audience. Meeting the audience where they're at is critical... and I've gotta tell y'all... people are hungry for COMFORT right now.

So when you think about the intimacy of audio content, there's a reason why we love it. This analysis is what prompted me to fire up the School of Moxie podcast. I saw the need for quiet comfort in people's earbuds where it's intimate and safe and, most of all, a private experience.

I encourage you this week to ask yourself why you consume content the way you do:
ā†’ Are you avoiding anything through your habits?
ā†’ What does that say about the roadblocks you'd like to overcome in the coming year?
ā†’ How much are you searching for comfort?
ā†’ And can you add in more intentional comfort to your daily life & business?

When you can look the therapy equation squarely in the eye, you can make sound judgement calls about what capacity you have right now to tackle business problems. It's a big reason I've down-shifted from offering the 12 month high ticket Incubator and I'm now shifting-up into offering lighter lifted loads around content creation.

āœØ You'll see the Incubator's systems templates are now for sale -- scroll to the Offerings section, below. I know that creating space for mental health is frequently supported through very practical systems. Getting a clear picture in order for your business is a huge step forward into doing bigger things next year.

By reading your energy in the "room" this year, I saw clearly that most of us right now need a series of smaller bites while we focus on healing the deeper stuff. It's so good. It's necessary. And it's going to help us create better things down the line.

Be gentle with yourselves this week,
~McG šŸ«¶

šŸŽ§ Subscribe to The School of Moxie Podcast on your favorite podcast app and leave a 5 ā­ļøā­ļøā­ļøā­ļøā­ļø star review! Scroll down to the Attention Worthy section and learn how your review can earn you a pumpkin spice latte from me to you. ā˜•ļø

tip of the week

Ready to put on your other pair of CEO pants this week? We're talking about how to become the ultimate super host... and get the benefits of growing your network in the coming year as a result. In this week's video I breakdown for you some major hallmarks of incredible hosts. You're going to notice how much I ask you to reflect in this video: Are you READY for hosting? Because it's an emotional commitment and we want to make sure you get the most from it.

video previewā€‹

The point is that being a great host and getting lots of lead gen from your hosting role is not the result of magic. It's a very active thing to participate in and it impacts your brand and reputation more than you may realize. As a regular host of all kinds of lead gen experiments, I can tell you that your systems (or lack thereof) show up big time when you invite people into being a guest! Come check out what I mean by that in the video.

šŸ‘‰ Here's what I am inviting you to take action on this week:

  1. What have you also learned from being a host? Tell us what is your #1 piece of advice as a hosting expert and share your links to your content!
  2. ā€‹Subscribe to my channel so you don't miss more of this... bonus points for sharing with friends. šŸ’•


attention worthy

ā˜•ļø Would you like a pumpkin spice latte on me?

Yes, really! šŸ¤—

Well, technically, you can get whatever you want at Starbucks šŸ˜› and here's how you can do it:

  1. Head over to your podcast app and subscribe to The School of Moxie Podcast. You can find a direct link through the episode archive here.
  2. Leave a 5 star review with a written comment about what you are enjoying from the podcast.
  3. Take a screenshot of your review.
  4. Send me the screenshot to hello@sensiblewoo.com or DM me on Instagram.
  5. Once I have your screenshot to confirm you've left the review, I will send you a barcode to take with you to Starbucks and treat yourself to the start of PSL season. šŸ‚

Here's what has been popping up on Apple Podcasts and I am so grateful for the reviews! šŸ„°

Thank you for the support! šŸ’•

P.S. - You can also do this on YouTube. Show me a screenshot of your account subscription to my channel and click the thumbs up on your favorite podcast episode. Leave a comment on that episode telling me what you learned from it or what you like about the show. Send me the screenshot and I'll send you a code for Starbucks!


Would you like to get the benefit of the 12 month Incubator without the time commitment? šŸŽ‰

The templates used by Incubator alumni are now open to the public for DIY use! Now you can also get the benefit of getting your systems & operations in tip-top shape... but I did all the thinking for you. Including the math!

So, what are the systems templates? Well, inside the 12 month Incubator, we worked deeply inside each person's business to create more energy and space.

The templates address key systems in business that makes it easier to and faster to work with real data.

  • This allows you to make better business decisions year round. No more impulse purchases.
  • They help you communicate with any coach or consultant that you work with because it provides a snapshot of what is happening inside your business on any given day, week, or month.
  • You have a clear inventory of hardware, software, accounts that store your data, and programs & memberships.
  • You also have formulas that auto-magically calculate your true revenue, metrics from marketing channels, and a way to build your offer stack based on your debt management plans.
  • Looking for a CRM? Look no further! Track customers through these templates and where they're at in your customer journey as well.

You have the option to use the original Google Sheets version or the new Notion templates.

Listen, I love a good marketing strategy, but all the catchy programs out there won't do you much good if you don't have your systems in order. These templates will make your life so much easier... and you'll get way more ROI from your investments in your business.

šŸ‘‰ If you're nervous about not getting guidance or coaching, you can purchase discounted Voxer coaching with me specifically for these templates.
šŸ‘‰ I will also be offering template parties as we get to the New Year's time frame so you can set up your 2024 plans with grace & ease.


Sensible Woo Systems Templates

Put on your CEO pants with these templates to help you systematize and track all of the important elements of your... Read more



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The ritual of grounding myself with the extended readings is incredibly useful in preparing for the week ahead while being open to all the possibilities around me.
~ Peya Robbins (@peypeytheva)


It's an opportunity to intentionally consider each area of my business and permission to acknowledge the energy I'm feeling and to act accordingly.ā€‹
~ Tonya Kubo (@tonyakubo)


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